Department: PGDM COURSE
Email: georgejoseph.k@scmsgroup.org
Field of Specialization: Marketing and Retail
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| MBA | Marketing | Amrita Vishwavidyapeetham | Ettimadai, Coimbatore |
| Bachelor of Engineering | Electronics & Communication | Bharathiar University | Coimbatore |
| Marketing | |||
| Title of Thesis | Univeristy / Institution |
|---|---|
| Quick Commerce | National Institute of Technology, Calicut ( Department of Management Studies) |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://scholar.google.com/citations?user=0LIItKEAAAAJ&hl=en | https://www.researchgate.net/profile/George-Joseph-Kalayil | 0009000502364347 | NA |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| From Clicks to Carts: A Review of Online Vs. Offline Grocery Shopping Behavior and Its Implications for Retailers and Consumers | International Marketing Conference – VIPANAN 2025 | IIM Visakhapatnam | International | 09-05-2025 | Visakhapatnam |
| Online versus Offline Grocery Buying : Consumer Health and Business Responses in a Diverse Market | DOCMAD 2024 | IRMA | National | 06-11-2024 | Anand, Gujarat |
| Assessing the Impact of Purpose-Driven Strategies on Sustainable Development: A Study of Early Childhood Education Centers | Purpose-Driven Businesses for Sustainable Development: The Role of Small Businesses | IA School of Management Studies, Bangalore | International | 19-09-2024 | Online |
| Study on Attitudinal Drivers Influencing Sustainable Wedding Garment Decisions Among Emerging Adults In Kerala | National Conference on Sustainable Business - Moving Towards a Circular Economy | PSGR Krishnammal College for Women, Coimbatore | National | 15-09-2023 | Coimbatore |
| A Dynamic Placement Training Approach Catering to Stakeholder Aspirations | 34th AIMS National Conference | Association of Indian Management Schools | National | 24-08-2023 | Coimbatore |
| Is "Quick" in Food & Grocery Quick Commerce required? | International Conference on Emerging Trends in Commerce Management and Computer Science | Brindavan Group of Educational Institutions, Bangalore | International | 13-08-2022 | Bangalore |
| Name of Journal | Title | Volume |
|---|---|---|
| Vipanan - International Marketing Conference : Book of Abstracts | Vipanan - International Marketing Conference : Book of Abstracts | 1 |
| Convergence 2024 - Conference | “Purpose Driven Businesses for Sustainable Development - The Role of SMALL BUSINESSES" | 1 |
| Conference Proceedings | Study on Attitudinal Drivers Influencing Sustainable Wedding Garment Decisions Among Emerging Adults In Kerala |
| Name of Journal | Title | Volume |
|---|---|---|
| AIMS National Conference 2023 | Management Education: Harnessing The New Paradigm | |
| The Blended Teaching & Learning - Methods & Practices | Evolution of Teaching and Learning over the last 30 years |
| Title of the program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| Workshop under AICTE - Vibrant Advocacy for Advancement and Nurturing of Indian Languages (VAANI) on Optimizing Management Research through AI-Driven Decision Sciences Using Zero-Code Approach | ATAL AICTE and SCMS Cochin School of Business | Kochi | 16-07-2025 | National |
| Reesearch Methodology and Application of Generative AI in Research | SCMS School of Technology and Management | Kochi | 28-06-2025 | State |
| Faculty Entrepreneurship Workshop | IPTIF, KSUM, IIT Palakkad | Palakkad | 27-05-2024 | National |
| Title of Event | Organized by | Duration | Start Date | Place |
|---|---|---|---|---|
| How to Navigate Springer Nature Platforms to access all Journals | Springer Nature | Two Hours | 19-03-2025 | Online |
| Bridging Research Gaps - Theory and Model Development | SMS, CUSAT | Two Days | 14-03-2025 | Kochi |
| Bibliometric Analysis & Systematic Literature Review | BIM & 6th Q-ResearchH LLP, India | One Month or more | 11-03-2025 | Online |
| Research Writing and Publication | Central University of Haryana | 5 Days | 09-12-2024 | Online |
| National Level Online Workshop on Writing for Publishing in Scholarly Journals | CEDAR - Centre for Excellence in Data Analytics and Research, Chennai | Two Hours | 18-10-2024 | Chennai |
| Two-Day National Level Online Workshop on Methodological Advances in Behavioural Sciences. Resource | CEDAR,Centre for Data Analytics and Research, Chennai. | Two Days | 12-10-2024 | Online |
| Unlocking the Power of Sensory Marketing - How Consumers and Senses Influence Shopping | NPTEL & IESEG School of Management, France | Three Days | 09-08-2024 | Online |
| Masterclass on The Role of AI in Marketing - Driving Growth via Customer Acquisition and Engagement. | TiE and Kerala Startup Mission | Two Hours | 29-06-2024 | Kochi |
| Advanced Power Point using AI and Chat GPT | Skill Nation | Two Hours | 15-06-2024 | Kochi |
| Teaching with Simulations | SP Jain Institute of Management and Research & Harvard Business Publishing | Two Days | 30-05-2024 | New Delhi |
| 34th AIMS National Conference | Association of Indian Management Schools | Three Days | 24-08-2023 | Coimbatore |
| Case Study Teaching | Association of Indian Management Schools | One Hour | 16-11-2022 | |
| Academic Journey - East to West | Association of Indian Management Schools | One Hour | 08-11-2022 | |
| Building a Problem Solving Mindset among Students | Association of Indian Management Schools | One Hour | 12-10-2022 | |
| International Conference on Emerging Trends in Commerce, Management and Computer Science | Brindavan Group of Educational Institutions, Bangalore | One day | 13-08-2022 | Bangalore |
| IEDC Summit | Kerala Start-Up MIssion | One day | 05-03-2022 | Pala. Kerala |
| Name of Award/Achievement | Awarded by | Level | Place | Date |
|---|---|---|---|---|
| IBR - Achiever | India Book of Records | International | New Delhi | 17-07-2025 |
| Runner Up - Idea Hackathon | Centre for Sustainable Technologies, NIT - Calicut | National | Calicut | 05-06-2025 |
| NPTEL Discipline Star | NPTEL / IIT Madras | National | Chennai | 10-06-2024 |
| Innovation in Marketing and Marketing of Innovation | NPTEL / IIT Roorkee | National | Roorkee | 11-05-2024 |
| Integrated Marketing Communication | NPTEL / IIT Roorkee | National | Roorkee | 09-05-2024 |
| Business Statistics | NPTEL / IIT Roorkee | National | Roorkee | 08-05-2024 |
| Product and Brand Management | (IIT Roorkee), NPTEL | National | Roorkee | 23-11-2023 |
| Google Project Management Certification | International | Kochi | 17-11-2023 | |
| Introduction to Marketing Essentials | (IIT, Roorkee), NPTEL | National | Roorkee | 11-11-2023 |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| George Joseph Kalayil | Feasibility Study for PD area of Thripunithura and Adjacent Metro Stations of Kochi Metro | Kochi Metro Rail Ltd. | 28-03-2025 |
| Title of the Program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| Bridging Gen-Z to Careers : Faculty Toolkit for Placement Performance & Accreditation | SCMS Cochin School of Business | Kochi | 23-10-2024 | National |
| AIMS Empowering Women in Academic Leadership Summit 2024 | AIMS and SCMS Cochin School of Business | Kochi | 23-10-2024 | National |
| Creating a Routine | Global Public School | Kochi | 06-07-2024 | State |
| Inspiring Young Leaders Program - "Shedding Light on Dark Stores" | Association of Indian Management Schools ( AIMS) | Kochi | 02-02-2024 | National |
| 9th Edition of Dr.Pradeep P Thevannoor Hackathon | SCMS School of Engineering & Technology | Kochi | 16-11-2023 | State |
| 21st Century Skills for Future Marketers | Department of Marketing, SCMS Cochin School of Business | Kochi | 18-09-2023 | International |
| MDP - Marketing for Non-Marketers | SCMS Cochin School of Business | Kochi | 07-09-2023 | State |
| Workshop on Bio-Sketch and Reseume Preparation | SCMS School of Technology and Management | Kochi | 19-08-2023 | Inter-Collegiate |
| Accelerating Business Growth through Marketing and Financial Management | Ministry of MSME, Government of India and SCMS Cochin School of Business | Kochi | 15-03-2023 | State |
| Title of Project | Funding Agency | Amount | Project Start Date |
|---|---|---|---|
| Feasibility Study for Property Development for Tripunithura Metro Station | Kochi Metro Rail Ltd | 0 | 29-05-2024 |