Department: PGDM COURSE
Email: sulaipher@scmsgroup.org
Field of Specialization: Analytics
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| MBA | Marketing & HR | Anna University | Chennai, Tamilnadu |
| Ph.D | Rural marketing | Manonmanium Sundaranar University | Trinulveli, Tamilnadu |
| Title of Thesis | Univeristy / Institution |
|---|---|
| STRATEGES FOR RURAL MARKETING | Manonmanium Sundaranar University |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://scholar.google.com/citations?hl=en&user=WTFGvk4AAAAJ | https://www.researchgate.net/profile/M-Sulaipher?ev=hdr_xprf | 009-0000-1433-5846 | 57191843723 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| Effectiveness of Professional Upskilling initiatives on Human Capital | 7th National Research Conference | TKM Insitute of Managment | National | 15-01-2024 | Kollam |
| “Career Development Self Efficacy: A Study Among Postgraduate Students | International Conference on Innovative Management Practices Post Covid – Trends and Challenges | Musaliar Institute of Management | International | 21-10-2021 | Pathanamthitta |
| “Influence of Career Aspirations and General Self Efficacy on Career Development Self Efficacy: A Study among Post Graduate Students | International Conference of Reinventing Business Practices, Startups and Sustainability | SRM Institute of Science and Technology | International | 15-07-2021 | Chennai |
| “Career Exploration Behavior during Covid19 pandemic lockdown: A study among MBA students in Kerala” | ASPIRE- A Multidisciplinary International Conference | G H Raison College of Commerce Science and Technology | International | 20-11-2020 | Nagpur |
| Rural consumer perception towards social media marketing in Kerala | International Conference on “Innovative Trends in Engineering, Science and Management” | Noorul Islam University | International | 26-02-2016 | Kanyakumari |
| “Consumer Attitudes Towards Rural Marketing Strategies” | International Conference on Emerging Trends in Science, Engineering, Business and Disaster Management | Noorul Islam University | International | 28-02-2014 | Kanyakumari |
| Challenges and Strategies in Rural Marketing | International Conference on Global Challenges and Strategies in Engineering, Management and Disaster Management | Noorul Islam University | International | 08-03-2013 | Kanyakumari |
| Importance of Strategies in Rural Marketing | National Conference on Marketing to Rural India | PES Institute of Technology | National | 17-05-2012 | Bangalore |
| Name of Journal | Title | Volume |
|---|---|---|
| African Journal of Biomedical Research | An Empirical Analysis of Environmental Accounting Information Disclosure in Low Carbon Economy | 27 |
| TKM International Journal for Research in Management | Effectiveness of Professional Upskilling Initiatives on Human Capital Development | 9 |
| Journal of Informatics Education and Research | Analytics of Personal Motivation on Acquiring Skills for Workforce with reference to skill development Programmes | 4 |
| AIP Publishing | Environment accounting and reporting in fossil fuel sector in India | 2477 |
| Environmental Engineering and Management Journal | SYSTEMATIC REVIEW OF PERCEPTION OF PRACTICING PROFESSIONALS ON ENVIRONMENTAL ACCOUNTING | 22 |
| International Journal of Early Childhood Special Education (INT-JECSE | An Empirical Study on Motivation to School Teachers in the Maldives during the COVID 19 Pandemic | 13 |
| Solid State Technology | Career Exploration Behavior during Covid19 pandemic lockdown: A study among MBA students in Kerala | 63 |
| Journal of Advances and Scholarly Researches in Allied Education | Issues and Challenges with Environmental Accounting in Fossil Fuel Sector Companies | 16 |
| International Journal in Management and Social Science | An Empirical study on the consumers’ attitude towards Online Word of Mouth Marketing | 6 |
| International Journal of Applied Business and Economic Research | Social Media as A Multimedia Tool for Brand Popularity:A Study on the People of Kerala | 15 |
| International Journal of Applied Business and Economic Research | An Exploratory Study on the Influence of SNS in the Brand Awareness of Rural People | 15 |
| International Journal of Applied Business and Economic Research | Consumer Behavioral Outcome in the Context of Social Media Marketing | 15 |
| International Journal of Applied Business and Economic Research | Employee Attrition in it Industry | 15 |
| INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH | IMPACT OF SOCIAL MEDIA MARKETING ON KERALA RURAL CONSUMERS | 6 |
| International Journal of Mechanical Engineering and Technology (IJMET) | THE INTERVENTION OF SOCIAL MEDIA MARKETING IN EMERGING ADULTS: WITH SPECIAL REFERENCE TO THIRUVANANTHAPURAM DISTRICT | 9 |
| PARIPEX - INDIAN JOURNAL OF RESEARCH | Consumer Perception towards Social media marketing techniques in rural areas | 6 |
| Journal of Chemical and Pharmaceutical Sciences | The relationship between the major factors and employee attrition in it sector a special reference to Techno Park Trivandrum | 9 |
| Journal of Chemical and Pharmaceutical Sciences | Education and enforcement in traffic management | 9 |
| Indian Journal of Science and Technology | Dimensions of Rural Marketing Strategies – A Analytical Study Using Structural Equation Model | 9 |
| International Journal of Research in Commerce and Management | Effectiveness of Rural Marketing Strategies | |
| NISMA – A journal of Strategic Management | Consumer Attitudes Towards Rural Marketing Strategies | |
| NISMA – A journal of Strategic Management | Challenges and Strategies in Rural Marketing |
| Title of the program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| FDP on Mastering in Data Analysis | SCMS Cochin School of Business | SCMS | 10-02-2025 | National |
| FDP on Entrepreneurship Development | Wadhwani Foundations, Mumbai | Online | 09-09-2024 | National |
| SCMS Cochin School of Business | Cochin | 03-06-2024 | State | |
| Indian Institute of Management (IIM - I) | Indore | 16-04-2018 | International | |
| Vel Tech University | Chennai | 06-06-2010 | National | |
| Noorul Islam University | Kanyakumari | 04-01-2010 | National |
| Title of Event | Organized by | Duration | Start Date | Place |
|---|---|---|---|---|
| New Trends in Commerce, Management, and Economics in the Digital era | Mar Thoma College of Science and Technology | Two Days | 23-02-2024 | Kollam |
| International Conference on Innovative Management Practices Post Covid – Trends and Challenges | Musaliar Institute of Management | Two Days | 21-10-2021 | Pathanamthitta |
| International Conference of Reinventing Business Practices, Startups and Sustainability | SRM Institute of Science and Technology | One day | 15-07-2021 | Chennai |
| ASPIRE- A Multidisciplinary International Conference | G H RAISON College of Commrce Science and Technology | Two Days | 20-11-2020 | Nagpur |
| CERE | Indian Institute of Management | Two Days | 03-05-2018 | Indore |
| International Conference on “Innovative Trends in Engineering, Science and Management | Noorul Islam University | Two Days | 26-02-2016 | Kanyakumari |
| International Conference on Emerging Trends in Science, Engineering, Business and Disaster Managemen | Noorul Islam University | One day | 28-02-2014 | Kanyakumari |
| International Conference on Global Challenges and Strategies in Engineering, Management and Disaster | Noorul Islam University | Two Days | 08-03-2013 | Kanyakumari |
| National Conference on Marketing to Rural India | PES Institute of Technology | Two Days | 17-05-2012 | Bangalore |
| International Conference on Comprehensive Disaster Management | Noorul Islam University | Two Days | 27-01-2012 | Kanyakumari |
| Name of Award/Achievement | Awarded by | Level | Place | Date |
|---|---|---|---|---|
| Best Researcher | National Science Foundation | National | Coimbatore | 15-09-2024 |
| Name of Guide | Name of Scholar | Title of the thesis for scholar | Type | Date of Awarding PhD |
|---|---|---|---|---|
| Dr M .Sulaipher | Vimal Krishnan V. R. | Role of Bigdata in entreprneurs decion making | ||
| Dr M .Sulaipher | Allen R.. | Influnce of Social Media on Customer satisfaction in event management | Full time | |
| Dr M .Sulaipher | JoJo Joy | Influence of Social Media on Rural Consumer Behaviour | Full time | |
| Dr M .Sulaipher | Kavitha T. N. | A study on perception level towards environmental accounting among practicing professionals | Part time |
| Position | Name of the Body | Level |
|---|---|---|
| Member | Alumni Association of IIM Indore | International |
| Panel Member | Star International Foundation for Research and Development | International |
| Name of Consultant | Name of Consultancy Project | Sponsoring Agency | Date of Consultancy |
|---|---|---|---|
| Dr.M.Sulaipher & Mr.George Joseph K | Feasibility Study | KMRL | 29-05-2024 |
| Title of the Program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| Add on Course on Psychology and Research | SSTM | SCMS Campus | 14-03-2025 | National |
| Workshop on Coding to Career | MarEphrem College of Engineering | Marthandom, Tamilnadu | 04-11-2024 | National |
| Navigating the Digital Age | School of Management Studies, NICHE | Kanyakumari | 29-10-2024 | National |
| Personality Development Program | Conspi Academy of Management Studies | Trivandrum | 29-07-2024 | National |
| Title of Project | Funding Agency | Amount | Project Start Date |
|---|---|---|---|
| KMRL NPD Feasibility Study | KMRL | 225000 | 28-05-2024 |
| The Impact of Event Marketing Customer Traffic and Brand at LuLu Mall Bangalore | Nil | 0 | 20-05-2024 |
| A Study on Strategies followed by FabIndia to increase Local Footfall | Nil | 0 | 20-05-2024 |
| Assessing Patient Preferences and Perceived Value in Adopting Digital Health Services | Nil | 0 | 20-05-2024 |
| A Study on Influence of Digital Signage in Enhancing Retail Experiences | Nil | 0 | 20-05-2024 |
| The Impact of Packaging Design of Various traditional Indian Snack Brands on Consumer Purchase Decision | Nil | 0 | 20-05-2024 |
| Influence of Choice Strategy on Consumer Behavior with reference to Luxury Car Segment | Nil | 0 | 20-05-2024 |