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DR. SREELAKSHMI C. C

Designation : ASSISTANT PROFESSOR

Specialisation : FINANCE

Email id : sreelakshmi@scmsgroup.org

Educational Qualification

  • DOCTOR OF PHILOSOPHY, 2022 School of Management Studies, Cochin University of Science and Technology, Cochin.
  • MASTER OF BUSINESS ADMINISTRATION (FINANCIAL MANAGEMENT), 2019 Indira Gandhi National Open University, New- Delhi.
  • MASTER OF SCIENCE, 2014 M.Sc. Cooperation & Banking, Specialization: Rural Banking & Finance Management College of Co-operation, Banking and Management, Kerala Agricultural University
  • BACHELOR OF SCIENCE, 2012 B.Sc. (Hons.) Co-operation & Banking College of Co-operation, Banking and Management, Kerala Agricultural University
  • HIGHER SECONDARY CERTIFICATION, 2008 Sacred Heart Convent Girls Higher Secondary School, Thrissur
  • SENIOR SECONDARY CERTIFICATION, 2006 Govt. Girls High School, Wadakanchery, Thrissur, Kerala

 

Employment History

  1. Assistant Professor (19.06.2024 to till date) Department of PGDM SCMS Cochin School of Business, Muttom, Aluva, Kochi
  1. RUSA Post-Doctoral Fellow (10th May 2023 to 18th June 2024) School of Management Studies Cochin University of Science & Technology Kochi, Kerala
  1. Assistant Professor (Contract) (7th October 2021 to 6th October 2022 ) Dept. of Banking & Financial Management, College of Co-operation, Banking & Management, Kerala Agricultural University, Vellanikkara, Thrissur, Kerala.

 

Courses/ Papers handled:

  1. MBA (ABM): Security Analysis and Portfolio management
  2. B.Sc. (Hons.) Co-operation and Banking: Investment Analysis & Portfolio Management, Recent Trends in Indian Banking, Financial Management, Fundamentals of Banking
  3. Assistant Professor (Contract) (30th January 2019 to 30th June 2019) Dept. of Banking & Financial Management, College of Co-operation, Banking & Management, Kerala Agricultural University, Vellanikkara, Thrissur, Kerala.

 

Courses/ Papers taught:

  1. M.Sc. Co-operation and Banking: Working Capital Management, Security Analysis and Portfolio management
  2. B.Sc. (Hons.) Co-operation and Banking: Investment Analysis & Portfolio Management, Recent Trends in Indian Banking, Financial Management, Financial services, Indian Banking
  3. Teaching Assistant (Contract) (1st April 2017 to 15th  January 2018) Dept. of Banking & Financial Management, College of Co-operation, Banking & Management, Kerala Agricultural University, Vellanikkara, Thrissur, Kerala.
  4. MBA: Security Analysis and Portfolio Management
  5. B.Sc. (Hons.) Co-operation and Banking.: Financial Management, Investment Analysis & Portfolio Management, Financial services
  1. Teaching Assistant (1st August 2015 to 6th  October 2016) Dept. of Banking & Financial Management, College of Co-operation, Banking & Management, Kerala Agricultural University, Vellanikkara, Thrissur, Kerala.
  2. B.Sc. (Hons.) Co-operation and Banking.: Financial Management, Investment Analysis & Portfolio Management, Financial Services

 

Key Responsibilities

  • Teaching both at undergraduate and post graduate levels
  • Project guidance to MBA students
  • Mentor: Yong Innovators Program 2021, Govt. of Kerala
  • Assisted and coordinated the academic cell activities of MBA (ABM), CCBM, KAU.
  • Involved in the syllabus revision process and lesson plan preparation of B.Sc. (Hons.) Co-operation and Banking syllabus, 2018.
  • Involved in the preparation of practical manuals for B. Sc. (Hons) Co-operation & Banking, 2018 syllabi for the following courses:
  • Bank 1202 Recent Trends in Indian Banking (1+1)
  • Bank 2207 Financial System and Services (2+1)
  • Bank3108 Financial Management (1+2)
  • Bank3109 Digital Banking (2+1)
  • Bank 3210 Investment Analysis & Portfolio Management (1+1)
  • Bank 3211 Financial & Cost Analysis
  • Duty of Official Correspondent in College of Co-operation, Banking and Management, Kerala Agricultural University during 2017.
  • Assisted the placement cell activities of the College of Co-operation, Banking & Management, Kerala Agricultural university, during the period 2016-17.

 

Teaching Interests

Investment Analysis and Portfolio Management, Investment Banking, Financial Management, Financial Services, Financial Markets, , Indian banking, Recent trends in Indian Banking, Digital Banking.

Research Interests

Digital Banking, Digital Financial Inclusion, Financial resilience, Entrepreneurship. 

Publications( in APA format)

International publications :-

  1. Sreelakshmi C. C., and Sangeetha K. Prathap. 2023. Effect of covid-19 health threat on consumer’s perceived value towards mobile payments in India: A means-end model. Journal of Financial Services Marketing (2023). Springer Publications (ISSN No: 1479-1846, Indexed in ABDC: B Category, DOI: 1057/s41264-023-00233-9)
  2. Sangeetha K. Prathap and Sreelakshmi C. C. 2021. Entrepreneurial learning and microcredit as triggers of micro entrepreneurship in India. Small Enterprises Development, Management & Extension, 47 (1): 194 -212. Sage Publications (ISSN No: 0970-8464; DOI: 1177/09708464211037533)
  3. Sangeetha K. Prathap and Sreelakshmi C. C. 2020. Determinants of purchase intention of traditional handloom apparels with geographical indication among Indian consumers. Journal of Humanities and Applied Social Sciences, 4 (1): 21-38. (Emerald Publishers, ISSN: 2632-279X; DOI: 1108/JHASS-04-2020-0055)
  4. Sreelakshmi C. C., and Sangeetha K. Prathap. 2020. Continuance adoption of mobile banking during Covid-19 pandemic: An integrated framework of health belief model and expectation confirmation model. International Journal of Pervasive Computing and Communications, 16 (4): 351-369. Emerald Publishers (Scopus Cite score: 1.5, ISSN No: 1742-7371; DOI: 1108/IJPCC-06-2020-0069)
  5. Sreelakshmi C. C., and Sangeetha K. Prathap. 2020. Mobile banking adoption by Indian consumers: A Valence Framework Approach. Pacific Business Review International, 12 (8): 16-25 (Web of Science Journal (Indexed in Emerging Sources Citation Index by Thomsonreuters, SJIF:6.566 and clarivate analytics. ISSN: 0974-438X)
  6. Sreelakshmi C. C., and Sangeetha K. Prathap. 2019. Antecedents of mobile banking adoption by generation Y consumers in India. Prajnan, XLVIII (3): 195-214, Journal of National Institute of Bank Management, Pune. (ISSN No: 0970-8448)
  7. Sreelakshmi, C. C., (2018), “Impact of credit interventions for promotion of rice farming in Thrissur district”, International Journal of Applied and Natural Sciences, 7(1): 11-26. Indexed in NASS, NASS Rating: 73 (ISSN No: 2319-4022)
  8. Sreelakshmi, C., (2017), “Nature of financial inclusion in Adat Panchayath”, International Journal of Research in Humanities, Arts and Literature, 5(11): 101-106. Indexed in NASS, NASS Rating: 3.10
  9. Sreelakshmi, C. C., (2017), “Impact of Government Interventions for Promotion of Rice Farming in Thrissur District of Kerala (Abstract)”, Agricultural Economics Research Review, 30(25), Indexed in NASS, NASS Rating: 90
  10. Sreealakshmi, C., (2017), “Impact of the financial Literacy Programme on farmers in Pullu Village”, International Journal of Research in Humanities, Arts and Literature, 5(10): 11-18, Indexed in NASS, NASS Rating: 3.10
  11. Sreelakshmi, C. C., (2017), “Financial Inclusion among Women in Thanniyam Panchayat” Southern Economist, 55(11): 10-16.
  12. Sreelakshmi, C. C., (2017), “Impact of Institutional Interventions on Marketing of Rice Farming in Thrissur District” International Journal of Agricultural Science and Research, 7(1): 195-204. Indexed in NASS, NASS Rating: 13
  13. Sreelakshmi, C. C., (2016), “Extent of Financial Inclusion among Farmers in Thanniyam Panchayat”, Asia Pacific Journal of Research,
  14. Sreelakshmi, C. C., (2016), “Financial Inclusion among Farmers through Electronic Banking”, International Journal of Applied Research, 2(12): 459-463.

 

National publications:-

Paper presentations

  1. Sreelakshmi C. C., and Sangeetha K. Prathap. “Dynamics of trust transfer process on expectation confirmation and continuance adoption of mobile banking”. Presented in “The Third International Conference on Business, Economics and Sustainable Development (ICBESD 2020)” organized by National Institute of Securities Markets, Mumbai in association with TERI School of Advanced Studies, New Delhi on 2nd 3rd March 2020.
  2. Sreelakshmi C. , and Sangeetha K. Prathap, 2019, “Antecedents of mobile banking adoption by generation Y consumers”, presented in NIBM Conference on Indian Banking System: The Way Forward on the Current Crisis, organized by National Institute of Bank Management, Pune, on 5th and 6th July 2019.
  3. Sreelakshmi, C.C., 2015, “Impact of Institutional Interventions for Promotion of Rice Farming”, Presented in International Rice Symposium: Rice Science for Global Food and Nutritional Security, organized by Indian Rice Research Institute, ICAR, Society for Advancement for Rice Research, Hyderabad, on 18th to 20th November 2015.
  4. Sreelakshmi C.C., 2015, “Financial Inclusion among Women through Electronic Banking”, Presented in Two-days International Seminar on Information and Communication Technology and Women in the Globalized Era, 30th and 31st October 2015, organized by Women Studies Centre, Cochin University of Science and Technology,
  5. Sreelakshmi C.C, 2015, “Constraints of Book Binding Units in Kunnamkulam Municipality”, Presented in UGC Sponsored International Conference on Development Goals at the Grass Roots: Policy Perspective and Challenges, 22- 23rd June 2015, organized by the Gandhigram Rural Institute – Deemed University, Faculty of Rural Social Sciences, Gandhigram

 

National Conferences

  1. Sreelakshmi, C.C., 2015, “Extent of Financial Inclusion among Youth”, Presented in UGC sponsored National Seminar on Financial Services: Innovations for Inclusion in India, on 11th and 12th  August 2015, Organised by the Research of Commerce, St.Thomas College, in association with the Institute of Cost Accountants of India, Thrissur.
  2. Sreelakshmi, C.C., 2015, “Extent of Financial Inclusion among Women”, Presented in UGC Sponsored National Seminar on Banking and Financial Services Industry in India in the Emerging Scenario: Imperatives and impediments, on 22nd August 2015, Organised by the Dept. of Applied Economics, CUSAT

 

Conferences/seminars/workshops attended

Membership in any professional bodies

Special Achievements (if any)

  • Received ‘ Mauritz Bonow Young Researcher Award’ at the 15th International Co-operative Alliance Asia Pacific (ICA-AP) Research Conference held virtually from 17th to 18th December 2020 for the paper titled “Environmental Concern and Green banking: Factors inducing online banking adoption in co-operative banks”.
  • Secured Best Paper Award in the NIBM Conference on Indian Banking System: The Way Forward on the Current Crisis, organized by National Institute of Bank Management, Pune, on 2019, July 5th and 6th for the paper entitled “Antecedents of mobile banking adoption by generation Y consumers”
  • Evaluator for the state-level evaluation of the Young Innovators Program (YIP) 4.0, conducted on 29th July 2023 at Pinarayi, Kannur by Govt. of Kerala.
  • Served as Resource person in the Faculty Development Programme on Research Methods in Management and Teaching Trends” for the session “Selecting the Appropriate Data Analysis Techniques “held][ on 6th January 2024 at Ahalya School of Commerce and Mathematics, Palakkad.
  • Secured Appreciation certificate from Reserve Bank of India, Thiruvananthapuram for associating with Financial Literacy Programme in Pullu Village in Thrissur, Kerala in 2014vn
  • Kerala Agricultural University, JUNIOR RESEARCH FELLOWSHIP for the years 2012-2013 and 2013-2014.
  • Google Scholar Citations as on date: 243; h-index: 4; i10 index : 2

 

Research Publications in Journals: 14

Presentations in International Conferences: 5                                    

National Conferences: 2 Papers