Department: PGDM COURSE
Email: [email protected]
Field of Specialization: Marketing
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| Ph D | Marketing communication | MS University | MS University - Tirunelveli - Tamilnadu |
| Title of Thesis | Univeristy / Institution |
|---|---|
| Product placements in Tamil cinema as a Marketing communication strategy | MS University - Trunelveli |
| Name of Journal | Title | Volume |
|---|---|---|
| International Journal of electronic customer relationship management (IJECRM) | Revolutionizing consumer engagement through cutting edge marketing strategies | vol 15 no 3 |
| Journal of Marketing & Communication | Invading the content - A study on product placements in India | |
| Journal of International crisis and risk communication research | Examining the Indian Hospitality Industry's Smart and Green Approach | |
| Journal of international crisis and risk communication research | A multi criteria approach to decision making for assessing sustainable practices in international hospitality management | 7 |
| Organisation development journal | The role of brand image and customer loyalty in shaping consumer purchase decisions – A strategic perspective- Organisation development journal (scopus3) - Nov 2024 | |
| Turkish Journal ofTurkish Journal of physiotherapy and rehabilitation in October 2021 | A research for the determinants leading for counterfeit purchase and a genuine product | |
| Turkish Online Journal of Qualitative Inquiry | “The impact of Marketing practices on NGO performance, The PESTEL model | |
| International journal of pure and applied mathematics vol 119, 2018 | “Awareness on product placements among Tamil cinema viewers” | |
| International Journal of Management & Social sciences research review | "Effectiveness of product placements in Tamil cinema" | |
| Indian Journal of Marketing | "Crouching audiences, hidden products" | |
| CMRD Journal of Management Research | From CAR to CAS – a study of client agency relationship in advertising |
| Name of Journal | Title | Volume |
|---|---|---|
| Advertising Express | "Advertising and recession-why should it co-exist?" | |
| ICFAI Advertising Express | Hire the star, Rent a bathtub - A study on celebrity endorsements in India |
| Name of Award/Achievement | Awarded by | Level | Place | Date |
|---|---|---|---|---|
| Prince Hamdan Medal | Dubai Police | International | Dubai | 02-10-2022 |
| Arabia CSR Awards | Arabia CSR - Dubai | International | Dubai | 11-06-2019 |
| IHF - CSR Awards | International hospital federation | International | Sydney 2018, Muscat 2019 | 22-03-2018 |
| SIBF Deubtant award | Sharjah international Book Fair | International | Sharjah - UAE | 04-11-2016 |
| Panthirukulam Academy award for debutant novel | Pathirukulam academy | National | Kerala Sahitya Academy Thrissur | 27-08-2016 |
| Name of Guide | Name of Scholar | Title of the thesis for scholar | Type | Date of Awarding PhD |
|---|---|---|---|---|
| Dr Krishnabhaskar Mangalasseri | Bhadraj R | Part time |
| Position | Name of the Body | Level |
|---|---|---|
| Member / CSR Committee Member | Kerala Management Association | National |
| Honourary Member | Africa Institute of Public Administration | International |
| MPHF Member | Rotary International | International |
| Type of Experience | Institution Name / Organization Name | Institution Address / Organization Address | No of Years | Designation | Start Date | Till Continuing | If No, End Date |
|---|---|---|---|---|---|---|---|
| Academics | University of Stirling | Ras Al Khaima / United Arab Emirates | 1 | Director- Office of student affairs | 01-01-2022 | No | 01-01-2023 |
| Academics | University of West London | University of West London- RAK Campus - UAE | 1 | Adjunct Professor | 01-01-2021 | No | 01-01-2022 |
| Academics | City University - Ajman | City University - Ajman - UAE | 2 | Visiting Professor | 01-01-2021 | No | 01-01-2023 |
| Academics | Skyline Univrsity - Sharjah | Skyline University - Sharjah - UAE | 2 | Visiting Professor | 01-01-2021 | No | 01-01-2023 |
| Industry | Aster DM Health care | Business bay - Dubai - UAE | 4 | Global head - Aster Volunteers ( CSR Department) | 01-12-2016 | No | |
| Academics | FISAT B School | Angamaly- Ernakulam | 6 | Asst professor ( Sr Grade) | 01-07-2010 | No | 01-11-2016 |
| Academics | ICFAI Business School | Ernakulam / Hyderabad | 3 | Senior faculty / Head of III cell | 01-01-2007 | No | 01-01-2010 |
| Academics | SCMS Cochin | SCMS Cochin Muttom Campus | 4 | Assistant Professor | 01-05-2003 | No | 01-01-2007 |
| Industry | Lowe Lintas | Lowe Lintas Chennai & Dubai | 2 | Advertising & PR Executive | 01-03-2001 | No | 01-03-2003 |
| Industry | Organic BPS | Organic BPS Kochi | 1 | Client service executive | 01-12-1999 | No | 01-03-2001 |
