Department: PGDM COURSE
Email: krishnabhaskar@scmsgroup.org
Field of Specialization: Marketing
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| Ph D | Marketing communication | MS University | MS University - Tirunelveli - Tamilnadu |
| Title of Thesis | Univeristy / Institution |
|---|---|
| Product placements in Tamil cinema as a Marketing communication strategy | MS University - Trunelveli |
| Name of Journal | Title | Volume |
|---|---|---|
| Journal of Marketing & Communication | Invading the content - A study on product placements in India | |
| Journal of International crisis and risk communication research | Examining the Indian Hospitality Industry's Smart and Green Approach | |
| Journal of international crisis and risk communication research | A multi criteria approach to decision making for assessing sustainable practices in international hospitality management | 7 |
| Orgnaisation Development Journal | The role of brand image and customer loyalty in shaping consumer purchase decisions : A strategic perspective | 12 |
| Organisation development journal | The role of brand image and customer loyalty in shaping consumer purchase decisions – A strategic perspective- Organisation development journal (scopus3) - Nov 2024 | |
| Turkish Journal ofTurkish Journal of physiotherapy and rehabilitation in October 2021 | A research for the determinants leading for counterfeit purchase and a genuine product | |
| Turkish Online Journal of Qualitative Inquiry | “The impact of Marketing practices on NGO performance, The PESTEL model | |
| International journal of pure and applied mathematics vol 119, 2018 | “Awareness on product placements among Tamil cinema viewers” | |
| International Journal of Management & Social sciences research review | "Effectiveness of product placements in Tamil cinema" | |
| Indian Journal of Marketing | "Crouching audiences, hidden products" | |
| CMRD Journal of Management Research | From CAR to CAS – a study of client agency relationship in advertising |
| Name of Journal | Title | Volume |
|---|---|---|
| Advertising Express | "Advertising and recession-why should it co-exist?" | |
| ICFAI Advertising Express | Hire the star, Rent a bathtub - A study on celebrity endorsements in India |
| Name of Award/Achievement | Awarded by | Level | Place | Date |
|---|---|---|---|---|
| Prince Hamdan Medal | Dubai Police | International | Dubai | 02-10-2022 |
| Arabia CSR Awards | Arabia CSR - Dubai | International | Dubai | 11-06-2019 |
| IHF - CSR Awards | International hospital federation | International | Sydney 2018, Muscat 2019 | 22-03-2018 |
| SIBF Deubtant award | Sharjah international Book Fair | International | Sharjah - UAE | 04-11-2016 |
| Panthirukulam Academy award for debutant novel | Pathirukulam academy | National | Kerala Sahitya Academy Thrissur | 27-08-2016 |
| Name of Guide | Name of Scholar | Title of the thesis for scholar | Type | Date of Awarding PhD |
|---|---|---|---|---|
| Dr Krishnabhaskar Mangalasseri | Bhadraj R | Part time |
| Position | Name of the Body | Level |
|---|---|---|
| Member / CSR Committee Member | Kerala Management Association | National |
| Honourary Member | Africa Institute of Public Administration | International |
| MPHF Member | Rotary International | International |