Department: PGDM COURSE
Email: anjuvarghese@scmsgroup.org
Field of Specialization: Marketing
| Academic Degree | Subject | University | Address of the University |
|---|---|---|---|
| PhD | Management | Cochin University of Science and Technology | Kalammassery PO |
| MBA | Marketing | Amrita Vishwa Vidyapeetham | Coimbaotre |
| Bachelor of Arts | Communicative English | Mahatma Gandhi University | Kottayam, Kerala |
| Title of Thesis | Univeristy / Institution |
|---|---|
| Psychological Need Satisfaction through Social Media: A Technology Acceptance Model Perspective | Cochin University of Science and Technology |
| Google Scholar id | ResearchGate id | Orcid id | Scopus Author ID |
|---|---|---|---|
| https://scholar.google.com/citations?user=pX4DmmoAAAAJ&hl=en&oi=ao | https://www.researchgate.net/profile/Anju-Varghese-Philip | https://orcid.org/0000-0002-2450-5404 | 57217112063 |
| Title of Paper | Title of Conference | Organized by | Level | Start Date | Place |
|---|---|---|---|---|---|
| Reflections: Compassionate Heartbeats in Mentoring Management Students | 34th AIMS Annual Management Education Convention on “Management Education: Harnessing the New Paradigm” | AIMS | International | 24-08-2023 | PSG Institute of Management, Coimbatore |
| “Proposing a TAM for Lifelong Learning” | 2nd International Conference on HRD (ICHRD ’18) “Technology- Led Economy: Prospects and Challenges for Human Capital” | DDU Kaushal Kendra, CUSAT | International | 21-03-2018 | |
| “Engaging Digital Natives in Online Spaces: A Guide for Marketers” | National Conference on New Age Marketing (NCNAM-2018) | School of Management Studies, CUSAT | National | 14-03-2018 | |
| “Satisfaction of Personal and Social Needs through Social Media: A Conceptual Framework” | International Conference on Marketing, Technology and Society | IIM-Kozhikode | International | 29-09-2016 | |
| A Comparative Analysis of Social Media in India and Brazil | International Communication Management Conference- 2015 on ‘Digital Future- Content, Community and Communication’ | MICA, Ahmedabad | International | 18-02-2015 | |
| Branding and Optimising Kerala’s Tertiary Educational Organisations on Facebook: A Self-Case Study by SH School of Communication | nternational Conference on Social Media Marketing (ICSMM)- 2014 | Welingkar School of Management, Bangalore | International | 25-06-2014 |
| Name of Journal | Title | Volume |
|---|---|---|
| Management Education: Harnessing The New Paradigm (Aspirations-Adoptability and Accountability) | Reflections: Compassionate Heartbeats in Mentoring Management Students. |
| Name of Journal | Title | Volume |
|---|---|---|
| Interdisciplinary Journal of Management Studies | Exploring the Dimensions of Cognitive Absorption in a Hedonic Systems Context | |
| Benchmarking: An International Journal | Enhancing employee wellbeing–an employability perspective. Benchmarking: An International Journal | |
| The Manager- British Journal of Administrative Management | The New Route to Being: exploring how Self- Actualization Need is met on Social Media | |
| International Journal of Tourism Cities | Art-event image in city brand equity: mediating role of city brand attachment. | |
| BScan – A biannual Research Journal of Management and Socio-economic Transformation | Social Media and the Big Five: A Review of Literature. |
| Name of Journal | Title | Volume |
|---|---|---|
| Digital Transformation in Business and Society: Theory and Cases | Effective Engagement of Digital Natives in the Ever- Transforming Digital World. | |
| Research Perspectives in Human Capital Development: Insights in Learning, Development and Entreprene | Proposing a TAM for Lifelong Learning. |
| Title of the program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| Optimizing Management Research through AI- Driven Decision Sciences Using Zero- Code Approach | Analytics Department, SCMS Cochin School of Business | SCMS Cochin School of Business | 16-07-2025 | National |
| Empowering Research & Teaching with Advanced AI Tools | NSS Arts and Science College, Parakkulam and Digiref Research Academy. | 02-10-2024 | Online | |
| Jai Hind College (Autonomous), Mumbai University- ICSSR Sponsored 12 days Capacity Building Program | Jai Hind College (Autonomous), Mumbai University- ICSSR Sponsored 12 days Capacity Building Program | 20-01-2023 | International | |
| Five Days Faculty Development Program on "Multivariate tools in Research and Decision Making”' | Department of Management Studies & Psychology, Jain (Deemed-to-be University, Kochi) from Septem | 13-09-2021 | National | |
| One Week Online Faculty Development Programme on Research Ethics and Plagiarism One Week Online Facu | UGC - Scheme for Trans-disciplinary Research for India’s Developing Economy (STRIDE), Mahatma Gandhi | 26-12-2020 | National | |
| Five day Faculty Development Program on “Academic Leadership and Institution Building” organized by | DDU Kaushal Kendra, CUSAT | 20-02-2018 | National | |
| Two week AICTE sponsored FDP on Data Science and Decision Making Processes organized by from Novemb | SCMS School of Technology and Management, Cochin, Kerala | 20-11-2017 | National | |
| Five Day Faculty Development Program on “Effective and Innovative Teaching” organized by from March | DDU Kaushal Kendra, CUSAT | 07-03-2017 | National | |
| Two day Faculty Development Program on “Data Analysis to Data Science- Management Perspectiv Program | Bhavan’s Royal Institute of Management | 05-10-2016 | National |
| Title of Event | Organized by | Duration | Start Date | Place |
|---|---|---|---|---|
| Optmising Management Research through AI- Driven Decision Sciences Using Zero- Code Approach | SCMS Cochin School of Business | Three Days | 16-07-2025 |
| Name of Award/Achievement | Awarded by | Level | Place | Date |
|---|---|---|---|---|
| UGC NET JRF | University Grants Commission | National | 09-09-2014 |
| Title of the Program | Organized by | Place | Start Date | Level |
|---|---|---|---|---|
| 7 th SOCIAL SCIENCES RESEARCH COLLOQUIUM 2024-25 MODERATOR FOR THE PANEL DISCUSSION ON "PUBLICATION CHALLENGES- MEET THE EDITOR' | SCMS Cochin School of Business | SCMS Cochin School of Business | 17-01-2025 | International |
| Faculty Toolkit for Placement Performance and Accreditation | SCMS Cochin School of Business- Department of Marketing | Online | 23-10-2024 | International |