Panorama is the annual national management convention which serves as the platform for eminent corporate executives to converge at the campus, share, interact and inspire our students.

Management students, faculty members and eminent speakers from diverse management domains become part of the Panorama every year.  The theme for this Edition of Panorama is “Phygital Synergy in Business”

In today’s rapidly evolving landscape, the term “phygital” has emerged to describe a strategic blend of physical and digital elements in business. Phygital synergy refers to the seamless integration of these two realms to create cohesive, interactive, and immersive experiences for customers, employees, and stakeholders. By combining the sensory engagement of physical interactions with the efficiency and reach of digital technology, businesses can enhance customer satisfaction, streamline operations, and foster innovative solutions that drive growth. This approach is increasingly significant as organizations seek to differentiate themselves in competitive markets. Phygital strategies are transforming industries like retail, healthcare, education, and hospitality by merging in-person services with advanced digital tools, thus improving accessibility, efficiency, and overall satisfaction. In essence, phygital synergy not only bridges the gap between physical and digital but also opens avenues for innovation and growth, creating a more dynamic and customer-focused business landscape.

Panorama 2024 will have four sub-themes and these sessions are organized in tune with the specializations offered at SCMS COCHIN.