On 3rd February 2024, SCMS Cochin School of Business, in collaboration with Butterfly Cancer Care Foundation, Confident Group, and Muthoot Group, organized the Shalabham 24 Kids Fest. The event was a significant milestone in cancer awareness and support for children battling the disease. Dr. Radha Thevannoor, Group Director, and Registrar, was honored with the prestigious Cancer Care Awards for her unwavering dedication to the cause. The event featured several distinguished guests, including prominent actors, directors, medical professionals, and senior oncologists from various hospitals across Kerala.