Parivarthana, the social outreach program of SCMS Cochin School of Business, Aluva, is an annual month-long initiative designed to sensitize students to socially relevant issues. This year, the program focused on the theme “Say No to Drugs,” aiming to raise awareness among school children about the dangers of drug abuse.
Parivarthana 2023 involved 105 students from SCMS, divided into eleven groups, each tasked with visiting two schools. This ensured comprehensive outreach and participation. Prior to the presentations, students coordinated logistics with the schools to facilitate smooth operations.
Parivarthana 2023 reached over 4,300 students across 21 schools within three days. The initiative not only educated these students about drug abuse prevention but also extended its impact to their homes and families, spreading the message to a wider community. By targeting students in grades 7 to 10, Parivarthana addressed a vulnerable age group, equipping them with the knowledge to make informed decisions. The program also promoted values of social responsibility and active citizenship, preparing the younger generation to contribute positively to society
