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Prof. Cherian Peter

Guest Faculty

Educational Qualification

  • BSc from Kerala University

  • MBA from Bareilly University

Employment History

  • Since 2016 November, working as Professor with SCMS Cochin School of Business

Key Responsibilities Held

  • CEO of Reliance Communications

  • COO of idea Cellular

  • CMO of Muthoot

Teaching Interests

  • Marketing

Industrial Experience

  • CMO, Muthoot Group – Worked as Chief Marketing Officer with The Muthoot Group from 2011 to 2016. Was looking after the entire marketing functions of the 16 divisions of the Group based out of Kochi.

  • Circle CEO, Reliance Communications – Was heading operations of Reliance Communications of Kerala. Profit Center responsibility. Worked from 2008 to 2010 controlling over 1200 employees. Have launched the GSM services of the Company in Kerala

  • COO Haryana & HP, Idea Cellular – Have joined erstwhile Escotel in 1996 and continued to work with the merged entity of Idea Cellular till 2008. Joined as Zonal manager in 1996 and after 12 years in the Company was heading Haryana and HP operations of Idea at the time of quitting. Profit Center responsibility controlling all the functions and a manpower of over 1000 Have launched both Postpaid and Prepaid for the Company in the Kerala market.

  • Was also handling 6 GCC Countries marketing of Sim Cards. Used to travel extensively in these counties for business development through the distribution channel.

  • Sr. Sales Manager, BPL Ltd – Joined BPL in 1992 and have launched Washing Machine, Vacuum Cleaners and Microwave Ovens in the Kerala market. Later was looking after Karnataka, Kerala, and Goa-based out of Bangalore

  • Asst Sales Manager, Usha International Ltd. – Joined Usha in 1983 Jan in Bihar as a Sales Rep Trainee and have grown to Asst. Sales Manager till 1992.

  • Supervisor, Sriram Bearings Ltd – Worked on the shop floor in the Final Inspection Department of production of Bearings from 1979 Nov to 1992 Dec.

Professional Recognitions

  • First Usha Fan Golden Club winner ( Best Sales Person – All India ) in 1987

  • Second best PIC ( Product In charge ) Usha Fans in 1990

  • Among top 50 Talented CMOs of India awarded by CMO Council in 2014

  • Tope BFSI CMO in 2015

Achievements

  • President Rotary Cochin East – 2004-05

  • Assistant Governor Rotary Dist 3201 – 2010-11

  • Joint Secretary of Kerala Management Association – 2017-18