Dr. M. Sulaipher

Associate Professor

Specialisation : Marketing

Educational Qualification

  • MBA ( Marketing & HR Management)
  • Ph.D ( Business Administration)
  • FDP (IIM- I) ( Indian Institute of Management – Indore)

Employment History

  • Associate Professor – PGDM at SCMS Cochin School of Business from 01st February 2024 to till date
  • Associate Professor – MBA at Rajadhani Business School, Attingal, Trivandrum, kerala from 14th January2021 to 22nd Dec 2023
  • Associate Professor – Management Studies at Noorul Islam Deemed University, Kanyakumari from 19th Nov 2018 to 12th January 2021
  • Associate Professor and Director- MBA&MCA at CHMM College for Advanced Studies, Varkala, Trivandrum from 3rd June 2017 to Nov 16th 2018
  • Assistant Professor – MBA at Noorul Islam Deemed university, Kanyakumari from 26th June 2008 to 31st May 2017
  • Assistant Professor – MBA at VINS Christian College, Nagercoil from 24th June 2007 to 25th June 2008
  • HR Assistant at Larsen and Toubro Limited, Bangalore from 16th August 2001 to 30th November 2004

Key Responsibilities

  • Coordinator Lemproz 2023 – A National Level Management Fest, Organized by Rajadhani Business School.
  • Coordinator – NBA and
  • Member IQAC – Rajadhani Group of
  • Convener – Discipline
  • Syllabus and Question paper setting – KTU, CUSAT,NICHE and Anna
  • NODAL Officer – All India Survey on Higher Education (AISHE) for UGC and MHRD(from 2011 to 2020).
  • Coordinator/Lead Trainer, Out Bound Experiential Learning Program for MBA students,since
  • Associate Director, Industrial Institutional Interaction (III), Placement & Training, 2014-16.
  • Convener- National Level Management Meet, organized by Faculty of Management Studies, Noorul Islam University (2012,2014& 015,2017).
  • Co-ordinator – IEDC {Innovation and Entrepreneurship Development Centre at NoorulIslam University with the support of TECHNOPARK, Trivandrum}.
  • Member – Organising Committee – International Conference, Organised by NIU, 2013,14 & 16).
  • Auditor – Internal Auditing {ISO 9001:2008}.
  • Member – Working Committee NAAC – NIU

Teaching Interests

  • Business Analytics
  • Marketing
  • Supply Chain Management

Research Interests

  • Environmental Accounting
  • Marketing Management
  • HRM


  • Analytics of Personal Motivation on Acquiring Skills for Workplace with reference to Skill Development Programmes, Journal of Informatics Education and Research (ABDC – C ), Vol.4, Issue 2, 2024.
  • Environmental Accounting and reporting in fossil fuel sector in India, AIP Publishing, 2477, Issue 1, 24 May 2023.
  • Systematic review of Perception of Practicing Professionals on Environmental Accounting, Environmental Engineering and Management Journal, Vol. 22, No. 2, 347- 361, February 2023, http://doi.org/10.30638/eemj.2023.027
  • A Study on Factors Influencing Road Accidents in Kerala, Journal of Algebric Statistics, 13, No.2, 2022.
  • An Empirical Study on motivation to School Teachers in the Maldives during the COVID 19 pandemic, International Journal of Early Childhood Special Education (INT- JECSE), August21.
  • Rural Women Entrepreneurship – A Boom to The Economic Development of Kerala, Webology, Volume 18, number 4,
  • Analysis of Road Traffic Accident Rates in Kerala from 2011 to 2020, Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 12, Issue 3, July
  • Strategies Followed by Event Management Organization, Turkish Online Journal of Qualitative Inquiry(TOJQI) Volume 12, Issue 3, July
  • Career Exploration Behavior during Covid19 pandemic lockdown: A study among MBA students in Kerala, Solid State Technology Volume: 63 Issue: 5 ,2020.
  • Impact of Environmental Accounting on the financial performance of Indian companies in Oil and Gas Sector, TEST, Management and Engineering Journal, 83, May – June, 2020.
  • Issues and challenges with Environmental Accounting in Fossil Fuel Sector Companies, Journal of Advances and Scholarly Researches in Allied Education, vol 16,Issue 5, Aprl 2019.
  • Intervention of social media in consumer perception: A study on the consumers’ of Kerala IJMET Volume 9 issue 2 February 2018.
  • An Empirical study on the consumers’ attitude towards Online Word of Mouth IJMSSVolume 5 issue 12 December 2017.
  • Impact of social media marketing on Kerala rural consumers. International journal of scientific VOLUME-6/ISSUE-6/ JUNE-2017
  • An exploratory study on the influence of SNS in the brand awareness of rural International journal of business and economic research Volume 15 number 18 part 2 2017.
  • Social media as a Multimedia tool for brand popularity : A study on the people of Kerala, International journal of business and economic research Vol 15 number 18 part 2
  • Consumer behavioral outcome in the context of social media marketing, International journalof business and economic research Volume 15 number 18 part 2 2017
  • An Empirical study of SMM in rural areas with reference to consumer brand awareness, brand recommendation and purchase decision, 6 issue. 3 march 2017
  • Consumer Perception towards Social media marketing techniques in rural Paripex IJR,Volume: 6 | Issue: 2 | February – 2017.
  • The influence of social media marketing in rural area: An empirical study on the basis of demographic factors of Indian journal of research. Volume 6.no.2 2017.
  • Effectiveness of Online Word of Mouth Marketing through Social Networks: An Empirical Study of Peoples in South Kerala, JCHPS)Vol 10 issue 1 October 2016 ISSN 0974
  • A Study on Factors Influencing Attrition in IT Sector Tecnopark, Trivandrum, published in The Indian journal of Pharmaceutical Sciences, October
  • Education and Enforcement in Traffic Management, published in The Indian journal of Pharmaceutical Sciences, October
  • Dimensions of Rural Marketing Strategies – A Analytical Study Using Structural Equation Model, published in Indian Journal of Science and Technology, Vol.9, April
  • Effectiveness of Rural Marketing Strategies, published in International Journal of Research in Commerce and Management, June
  • Consumer Attitudes Towards Rural Marketing Strategies, published in NISMA – A journal of Strategic Management, Feb
  • Challenges and Strategies in Rural Marketing, published in NISMA – A journal of Strategic Management, March

Paper presentations

  • Career Development Self Efficacy: A Study Among Postgraduate Students, International Conference on Innovative Management Practices Post Covid – Trends and Challenges, Organized by Musaliar Institute of Management, Pathanamthitta on October 21st and 22nd , 2021.
  • “Influence of Career Aspirations and General Self Efficacy on Career Development Self Efficacy: A Study among Post Graduate Students, presented in International Conference of Reinventing Business Practices, Startups and Sustainability, Organized by SRM Institute of Science and Technology, Chennai, 15th July
  • “Career Exploration Behavior during Covid19 pandemic lockdown: A study among MBA students in Kerala”, presented in ASPIRE- A Multidisciplinary International Conference , 20 & 21 November,
  • CERE, International conference (participated), Organised by IIM Indore, May 3 to 5,2018.
  • Rural consumer perception towards social media marketing in Kerala” presented in International Conference on “Innovative Trends in Engineering, Science and Management” (NICESM – 2016) on 26-27th February, 2016 at Noorul Islam University, Kumaracoil – 629180, Kanyakumari
  • “Consumer Attitudes Towards Rural Marketing Strategies” presented in International Conference on Emerging Trends in Science, Engineering, Business and Disaster Management, Feb 28, 2014, Noorul Islam
  • Challenges and Strategies in Rural Marketing” presented in International Conference on Global Challenges and Strategies in Engineering, Management and Disaster Management, march 8 & 9 2013, Noorul Islam University.
  • Importance of Strategies in Rural Marketing” presented in National Conference on Marketing to Rural India, May 17& 18,2012, PES Institute of Technology,
  • Disaster Management in India – A Strategic Analysis” presented in International Conference on Comprehensive Disaster Management, ICCDM – 2012, Jan 27 & 28, Noorul Islam

Conferences/seminars/workshops attended

  • FDP ,Indian Institute of Management (IIM), Indore, 16th April 2018 to 22nd May 2018 Area: Research Methodology, Case Analysis and Writing, Teaching
  • FDP, Vel Tech University, Chennai, Sponsored by AICTE, 6th June 2010- 19th June Area: Research and Data Analysis for Management Research.
  • FDP, Noorul Islam University, 4th January 2010 to 13th January Area: Research Methodology and Teaching Pedagogy.

Membership in any professional bodies

  • Member of IIM Indore Alumni
  • Panel Membership of Star International Foundation for Research and Development (SIFRE).

Special Achievements 

  • Best researcher award winner of National Faculty Award 2022 by Nature Science Foundation – A unique Research and Development Centre for Society
  • A textbook have been published titled “Service Marketing”.
  • A patent have been published titled “Impact of Green Marketing on Consumer’s Purchase Decision”.
  • Successfully completed (Elite) NPTEL course titled “Integrated Marketing Management”.