Educational Qualification

• 2017-01 to 2010-01 : Ph.D.: Advertising & Marketing Communication MS University – Tirunelveli In the topic “Product Placements in Tamil Cinema as a Marketing Communication Strategy
• 2001-01 to 2003-01 : Master of MarketingManagement
  Annamalai University – Tamil Nadu, India
• 1999-04 to 2000-04: Diploma in Advertising
  University of Kent UK
• 2000-01 to 2001-01 : Postgraduate Diploma in Human Resource Management
  Pondicherry University – Pondicherry, India
• 1997-01 to 1999-01 : Master of Business Administration
  Madurai Kamaraj University – Tamil Nadu, India

Employment History

• 2023-02 Till date : Director – Business & service excellence Transformation coach & Motivation speaker Altaf & Krishna – Dubai, India & Singapore

  A&K is for Altaf and Krishna aka AK-47 (as the sobriquet we earned in Dubai from a corporate client), is a highly rated personality development, soft skills & corporate training services based out of Dubai, Singapore, and India.

  This is the coming together of two dynamic and yet divergent people who believe in the power of empowered humans and in the magic that hand holding at the right time can do on humans. As a result, we are also reputed as having done some real transformation workshops and training sessions for some clients in Dubai and from there the thought of A & K emerged. We are also in this venture, partnering with Education Quality Listing Singapore PTE LTD and the beneficiaries of our programmes will receive certificates from the same.

  Hon Director – Marketing Communication & CSR – Organic BPS – Ernakulam Kerala

  Marcom and CSR advisor of the 22-year-old Marcom and purpose branding agency
  based out of Kerala, Chennai and Bangalore especially it’s CSR initiative Greenstorm foundation and its global photography contest and award.

   

• 2010-03 to till date : Co-Founder, Head of Communications
  Digifaktory Marketing & Aim2Aim Talent, Ernakulam, IndiaDeveloped high-impact creative & strategic press junket (film promotion) and digital marketing projects from concept to completion, includes press releases, advertising campaigns, merchandising, franchising, media and interviews, trailers and other promotional content.
  Orchestrated 360 marcom for Super-Hit Malayalam Films – Neram, Premam, OSO, OVS, Monsoon Mangoes and Action Hero Biju, Leela and Olappeppi, Meppadiyan, M<alaikappuram etc Co-founded and been part of the growth of Aim2Aim talent management as Kerala’s best model management and cinema/ advertising casting agencyAdjunct Professor – Marketing
  SCMS Cochin school of Business – Kerala – India
• Consultant Director – Student Development
  Global Institute of Integral Management Studies – Kochi – Kerala
• 2022-01 to 2023-01 : Director – Office of student affairs & Associate professor in Marketing
  University of Stirling -Ras Al Khaimah campus -UAE

• 2021-01 to 2022-08 : Visiting faculty City University College of Ajman – Ajman UAE & Skyline University Sharjah

  Teaching E Marketing, Brand marketing and Marketing Strategy at the graduate level via online medium.

  Adjunct Faculty at University of west London – RAK campus

  Taught at UWL – RAK handling principles of marketing course at the graduate level for two batches.

• 2022-01 to 2023-01 : Director – Office of student affairs & Associate professor in Marketing
  University of Stirling -Ras Al Khaimah campus -UAE
• 2010-03 to till date : Co-Founder, Head of Communications
  Digifaktory Marketing & Aim2Aim Talent, Ernakulam, India
• Developed high-impact creative & strategic press junket (film promotion) and digital marketing projects from concept to completion, includes press releases, advertising campaigns, merchandising, franchising, media and interviews, trailers and other promotional content.
  Orchestrated 360 marcom for Super-Hit Malayalam Films – Neram, Premam, OSO, OVS, Monsoon Mangoes and Action Hero Biju, Leela and Olappeppi, Meppadiyan, M<alaikappuram etc
• Co-founded and been part of the growth of Aim2Aim talent management as Kerala’s best model management and cinema/ advertising casting agency
• 
  Adjunct Professor – Marketing
  SCMS Cochin school of Business – Kerala – India
• Consultant Director – Student Development
  Global Institute of Integral Management Studies – Kochi – Kerala
• 2010-07 to 2016-11 :Assistant Professor (Sr Grade) &
  Head of Corporate Relations & branding
  FISAT Business School, Ernakulam, India
  As Head of Corporate Relations & Brand building at Top Ranked B-School in Kerala, built and strengthened industry – institute partnerships to improve student placements, amplify coverage and maximize effectiveness of corporate communications, branding and marketing strategies.
• 2007-01 to 2010-06 : Senior Faculty & Head Industry-Institute Relations
  ICFAI B School – Kochi and Hyderabad
• 2003-05 to 2007-01 : Assistant Professor & Campus Placement Head
  SCMS-Cochin, Ernakulam, INDIA
• 1999-12 to 2003-03 :Advertising & Public Relations Executive Organic BPS Advertising, Kochi & Chennai, India Then in Lowe Lintas Chennai & Dubai
  Created and presented media, advertising, and PR packages to prospective & existing customers.
  Oversaw content for press releases, social media, company literature, editorial calendars, articles, announcements, and media kits

Teaching Interests

• Digital Marketing

• Tourism Marketing

• Consumer Behaviour

• Integrated Marketing Communication

Research Interests

• Brand Management
• Integrated Marketing Communication
• Advertising

Publications (in APA format)

• The impact of Digital Marketing on consumer buying of electric vehicles in the United Arab Emirates- a review in the Journal of retailing and consumer services – Jan 2024
• “The impact of Brand counterfeiting on consumer behavior in the fashion sector “coauthored and scheduled to be published in the Turkish Journal of physiotherapy and rehabilitation in October 2021
• “The impact of Marketing practices on NGO performance, The PESTEL model”, coauthored and published in the Turkish Online Journal of qualitative enquiry July 2021
• “Effectiveness of product placements in Tamil cinema” in “International Journal of Management & Social sciences research review” on Jan 2018
• “Effectiveness of product placements in Tamil cinemas in Tamilnadu” in International journal of Business and Administration research review on Feb 2018
• “Awareness on product placements among Tamil cinema viewers” in International journal of pure and applied mathematics vol 119, 2018
• “From CAR to CAS – a study of client agency relationship in advertising” in “CMRD Journal of Management Research” on June 2006
• “Invading the content – A study on product placements in India” in “Journal of Marketing & Communication” on Aug 2006
• “Crouching audiences, hidden products” in “Indian Journal of Marketing” on Aug 2007
• “Hire the star, Rent a bathtub – A study on celebrity endorsements in India” in “ICFAI Advertising Express” on Jul 2006
• “Advertising and recession-why should it co-exist?” in “Advertising Express” on Feb 2008

Literary & artistic works

• Marketing director of reputed Malayalam films – Premam , Action Hero Biju , Leela etc

• Playwright – Two award winning dramas one titled “Mukhammoodikal “and another one titled “Aakashathile Paravakal“
• Co-writer and chief creative contributor of “Ashablack”, Malayalam feature film and “Narumughai”, a Malayalam / Tamil bilingual film that won critical acclaim
• Author of Malayalam novel – “Hiranyagarbham” which bagged the Kerala Panthirukalam awards at the Kerala Sahitya Akademi on 27 August 2016
• Guest speaker at the esteemed Sharjah International Book Fair (SIBF) 2016 where a whopping 400 plus copies of Hiranyagarbham were sold
• Writer & Director of the much-appreciated short feature film ‘Innaleyolam’ which depicted old age issues with Alzheimer’s and dementia
• Writer of award-winning short movie _ sethuvinte Kanakk pushtakam
• Acted in 5 Malayalam commercial films and more than 15 Advertisements

Membership in any professional bodies

• Honorary member – Africa institute of public administration
• Golden visa holder in the UAE for Academic and literature category
• Life member Kerala Management Association