Dr. Bhagyalekshmi P.C.

Associate Professor , Marketing

Employment History

Associate Professor at SCMS Cochin  (17th Jan 2022 till date)

 Associate Professor at SNGCE from Oct 2019 to 15th Jan 2022

 Assistant Professor at SNGCE from Nov 2007 to Sep 2019

 Assistant Manager at Kerala state Horticultural Products Development  Corporation, Trivandrum   from Oct 2002 to May 2006       

Teaching Interests

Retail Analytics

Services Marketing

Brand Management

Performance and Reward Management

Business Ethics

Research Interests

Talent Management

Consumer Behaviour

Employee Engagement

Behavioural Finance


International Publications :-

Bhagyalekshmi P.C ,Talent Intelligence – A key to Corporate Success , Exclusive Management Science , Nov 2015, ISSN :2320 – 866X

Bhagyalekshmi P.C. & Elizabeth Daniel , Motivational Analysis of Organisational Climate at Plant Lipids, , Exclusive Management Science (International Journal ) Nov 2015

Dr. Radhika P.C & Dr. Bhagyalekshmi P.C., Socio Economic Impact of Covid -19 on the Performing Artists in Kerala, , International Journal for Innovative Research in Multidisciplinary Field, Vol 7

Dr. Radhika P C & Dr. Bhagyalekshmi P C  , Revisiting The Factors Affecting Resident Community Support For Tourism Development, , Turkish Online Journal of Qualitative Inquiry, Vol. 12, Issue 10, October 2021: 476-486

National Publications:-

 Bhagyalekshmi  P.C.& Soumya S, Perception of factors pertaining to Online shopping  – A study with respect to Professional students in Ernakulam District, Journal Of Exclusive Management Science (International Journal ) Nov. issue 2014, ISSN :2320 – 866X

Bhagyalekshmi P.C. & Anju ,OCTAPACE profile of Nirapara Pvt. Ltd, Journal Of Management Research   2014 ISSN:2320-2238

Bhagyalekshmi P.C, A Review Report of SAP implementation in Sevana Industries , South Asian Journal of Marketing & Management Research ISSN: 22449-877 X

Bhagyalekshmi P.C ,Talent Intelligence – A key to Corporate Success , Exclusive Management Science (International Journal ) Nov 2015, ISSN :2320 – 866X

Examinining the effect of Talent management on Organisational Commitment : A case based approach , Bhagyalekshmi P.C. & Dr. Johney Johnson , Commerce Spectrum, December 2016

Bhagyalekshmi P.C. & Dr. Johney Johnson ,Talent retention practices and its influence on Talent Managment : Evidence from Indian banks, Management Researcher (UGC approved journal), April 2018

Bhagyalekshmi P.C.& Dr. Johney Johnson, Talent Management : The Dichotomy between Theory & Practice, Mirror (UGC approved journal), April 2018

Conferences / Seminars / Workshop Attended

Research Methodology and Statistics, IUCDS, MG University, 13th to 17th Sep 2011

Research Methodology and Statistical Analysis for Management Teachers, Rajagiri College of Social Sciences, 13th -15th March 2012

Project Design and Proposal Writing, IUCDS, MG University, 10th May 2013

The Art of Scholarly Publishing, IIM Kozhikode,  May 24th  2013

Case Writing, IIM Kozhikode, May 25th 2013

Statistical Tools for Research, SNGCE, 26 -28 March 2015

Statistical Analysis using ‘ R ‘ , SNGCE, April, 2017


Consultant for Hueray Technologies Pvt. Ltd., Technopark and Iberg Consulting , Ernakulam.

Awarded with certificate of Best presentation in an international conference organised by Warsaw University, Poland & Research Culture Society

Certificate of Appreciation for Syllabus Review Committee Member for Kerala Technological University (KTU)

National Skill Development Corporation certified trainer with ‘A’ Grade

Certificate of Appreciation for having produced 100% results in Cross Cultural Management , MBA, APJ Abdul Kalam Technological University.

Certificate of Appreciation for delivering a lecture on ‘Research Ethics’ in the APJ KTU Funded Faculty Development Programme on Ethics in Profession and student psychology during l9″July -24″July2021.

Chaired the technical session in the National Conference on Social Entrepreneurship, organised by Chinmaya Vishwavidyapeeth scheduled on September 15, 2021

Regional Conference Presentations

‘FDI in Retail : Pros and Cons’, St. Alberts college , 27- 28 Feb 2012

‘Employee Perception towards Talent Management Practices – An  Empirical Study with reference to select commercial banks in Ernakulam District’ ,  Strategic Management Forum,  IIM Kozhikode, 23-25 May, 2013

‘Glass Ceiling : A Breakthrough in to Indian Scenario’, International Conference, Toch Institute of Science and Technology, 15 -17 June 2012

‘Talent Mobility : Brain gain / Brain drain’, International Conference, Marthoma College of Management & Technology, 23 rd July 2012

‘Psychological contract and its influence on Intrinsic Job Reward’, International Conference, SNGCE, 12th Nov 2012

‘Talent Management Practices in Indian Banks’, International conference, IIM Ahemedabad,  12-15 Dec 2013

‘Perception of factors pertaining to Online shopping  – A study with respect to Professional students in Ernakulam District’, International Conference, SNCGE, 7 -8 Nov 2014

‘Motivational Analysis of Organisational Climate at Plant Lipids’, International Conference, SNGCE, 12-13 Jan 2016

‘Socio Economic Impact of Covid -19 on the Performing Artists in Kerala’, International Conference, Warsaw University & Research Culture Society, 26-27th June 2021