On 23rd August 2024, SCMS Cochin School of Business proudly inaugurated the Marketing Grid 2024-25 with great enthusiasm and participation, marking the beginning of an exciting year of marketing activities. The event served as a platform for learning and inspiration, setting the tone for a year dedicated to exploring innovative marketing strategies and industry trends.

The highlight of the event was the inspiring keynote address by our esteemed Chief Guest, Mr. Sachin Phansikar, Chief Operating Officer of Business Standard. Mr. Phansikar, a distinguished leader with extensive experience in the media industry, shared his profound insights on the theme ‘Facing the Corporate Challenge.’ His speech offered students invaluable knowledge about navigating the complexities of the modern business landscape, emphasizing the importance of adaptability, continuous learning, and strategic thinking in a rapidly changing world.

Mr. Phansikar discussed various facets of corporate life, including the significance of building a strong personal brand, the necessity of ethical decision-making, and the role of innovation in staying ahead in a competitive environment. His talk provided students with practical tips and strategies to succeed in their future careers, leaving a lasting impression on everyone in attendance.

The Marketing Grid at SCMS Cochin School of Business has always been a platform for students to engage with industry leaders, enhance their marketing skills, and stay abreast of the latest trends and challenges in the field. This year, the Marketing Grid aims to host a series of workshops, guest lectures, and interactive sessions with top professionals to equip students with the necessary tools to excel in the marketing domain.